Rugs, fabrics and wallpaper were also custom designed by Silvana Azzi Heras.
TIGER BEER TRADING CO NYC - 2016
Curator/Designer: Silvana Azzi Heras
Designer and Project Director: James Dive (The Glue Society)
Production Company: Will O'Rourke
Client: Tiger Beer
Tiger Trading Co pop up store was an innovative launch campaign for Tiger Beer focussed on changing the perception of asian goods like Tiger Beer in the American market. As part of the campaign, Tiger Beer opened a pop-up store on Canal St Manhattan, normally home to cheap rip offs of quality goods. The store juxtaposed its surroundings by being filled with leading edge designs and objects curated to highlight the best of up-coming Asian artists and creatives. Tiger Beer was able to build incredible awareness of their brand over 3 days between 6-9 June 2016, highlighted by lines around the block of people eager to access what was a never-before-seen curation of Asian design.
VOGUE LIVING COLLECTOR'S EDITION - 2009
GUEST ART DIRECTOR: Silvana Azzi Heras
GUEST EDITOR: Catherine Martin
EDITOR: David Clark
FAENA HOTEL MIAMI - 2015
Baz Luhrmann and Catherine Martin were asked to bring the glamour of Moulin Rouge and Gatsby and oversee the top to toe renovations of the Faena Saxony Hotel in Miami.
THE GET DOWN - 2017
LOGO TREATMENT - Baz Luhrmann's "The Get Down", an original Netflix series
TYPOGRAPAHY for The Get Down Brothers' jacket art
END CREDITS DESIGN - Baz Luhrmann's "The Get Down", an original Netflix series